What a whirlwind.
Read on for the full update on Madefire Comic-Con 2013! Imagine a gathering of Madefire enthusiasts and leading artists keenly discussing Motion Books with and amongst a flurry of Bronies (term for My Little Pony male fans), Game of Thrones devotees (fans at our booth for a George R.R. Martin and Gary Gianni signing), live press, dynamic publishers, and clever cosplayers (“Geek-speak” for Comic-Con participants who dress spectacularly in themed costume).
Now, picture a sleek, black Madefire booth decorated by a seven iPad x three iPad video wall of twenty-one iPads (Yes, twenty-one!). Our engineering team programmed these iPads to act as one giant screen, playing an epic video reel of Madefire Motion Book highlights on loop as the Madefire team showed off demos of its Motion Book collection to Comic-Con participants on the show floor.
Okay, time for the report!
Let’s start at the beginning.
Just days before Comic-Con, we made big announcements regarding new third-party publisher partnerships. Madefire is proud to have announced partnerships with IDW, Top Cow, Boom! Studios, and ITV Studios America. The week of Comic-Con, Madefire kept the ball rolling, releasing an original, digital-first series The Trouble with Katie Rogers: Preview and first two episodes from ITV Studios America by Des Taylor. Madefire also released Treatment Detroit: Episode 1 by Dave Gibbons and Sherlock Holmes: The Greek Interpreter by Bill Sienkiewicz and Liam Sharp. We look forward to bringing the Madefire experience to such popular titles as Star Trek, My Little Pony, and Transformers from IDW, The Darkness from Top Cow, and Next Testament and 2 Guns from Boom! Studios.
On Thursday, Ben Wolstenholme, Dave Gibbons, and Liam Sharp spoke to a full room at deviantART’s “How-To: Motion Books” Panel. (By the way, deviantART had an awesome Artist’s Alley at their booth several steps away from us.) The Motion Book panel must have sparked quite some interest, because a number of aspiring and intrigued creators scouted out the Madefire booth in following days with high praise of what they had learned in the panel and a number of inquiries regarding tool sign-up and details.
Participants, creators, and readers joined the Madefire team in brandishing black and red Madefire pins on their Comic-Con lanyards. Dave Gibbons, Bill Sienkiewicz, Liam Sharp, Des Taylor, Gary Gianni, and Ben Wolstenholme participated in signings at the Madefire booth throughout the weekend, and everyone on the team had tons of fun hanging out with fans at the Madefire booth! Participants at Comic-Con were able to check out current Madefire store offerings, recent releases, and early previews of several upcoming Madefire store releases, including Star Trek and My Little Pony:
Ladies and Bronies alike read My Little Pony, wide-eyed, smiling, and quick to point out their favorite ponies. (Fun fact from a new five-year-old friend: “The nicer the ponies, the prettier they are! Duh!” Good to know!).
Trekkies and Transformers fanatics gave their stamp of approval.
Game of Thrones groupies were excited to learn about us while they waited in line for a George R.R. Martin signature on their gorgeous Gary Gianni-illustrated calendar.
Des Taylor wooed the crowds with demonstrations of his Motion Book featuring the fashionable heroine Katie Rogers, a NYC publicist. Katie Rogers possesses gumption, class, and sex appeal to the max. (I think we know who to dress up as next year! ;) Cosplay, anyone?!).
Happily, the highly anticipated Sherlock Holmes: The Greek Interpreter art did not disappoint: fans admired each tap point, portrait, and page on the new release, as well as on the most recent Mono.
Interestingly, Madefire released Treatment Detroit: Episode 1 a day before the “real” city of Detroit declared bankruptcy. Apropos? Freaky timing? In my opinion, all part of the Comic-Con mystery and magic!
Now, if you follow our blog regularly, you may remember my previous post about the latest Mono episode, which released the week before Comic-Con. We promised the exhibition of a 3D Mono print—and prominently on our Comic-Con booth counter, he stood. We had two framed 3D prints with us: one painted dark and the other white… He looked awesome.
Several Comic-Con participants were fortunate enough to have the opportunity to see Ben Wolstenholme’s six-foot-long panorama, or “pano,” print from Mono: Episode 4! (The print was stored behind the booth for most of the weekend, with the intention of keeping it safe from spills and damage; however, it was frequently unfurled for those interested.) Admirers of the Mono print, demo, and pano “oohed” and “ahh’d” on the show floor as members of the Madefire team explained how the Madefire Motion Book Tool capably converts such a 2D print into a 3D effect masterpiece pano.
At 5 PM PST Sunday, Comic-Con ended, and we closed up our booth… until next time.
We were sad to leave, but happy to have enjoyed such an exciting and productive week at the Con!